What are the primary skills of a Social Media Manager?
This article lists the 7 foundational or you may call it basic, Social Media Manager’s skills.
Writing
When you’re writing posts or creating captions for social media, it’s not just about having correct grammar and spelling. It’s key to work on your copywriting skills so you can write in a way that fits the brand’s story and voice, while also grabbing the audience’s attention. This is something to keep in mind before applying for a social media manager role.
Editing
In addition to writing your own copy, you’ll probably need to check your teammates’ work to make sure it’s free of grammar mistakes and errors. Sharpening your copy editing and proofreading skills will help you develop the attention to detail needed to make a company or brand feel confident that they’re in good hands.
An understanding of all social media platforms
To manage social media accounts effectively, you’ll need to have a good grasp of different platforms—their pros and cons, who uses them, and other key details. It’s especially important to be familiar with platforms like Meta, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
Designing
Get ready to talk about images, infographics, videos, and more with graphic designers, marketing managers, and others involved in marketing. You’ll need to be able to picture a post and explain the business or strategic reasons behind your decisions.
Tools
To understand what messages connect with consumers, you’ll need to think analytically and be able to do some research. It’s also useful to know how to use social media analytical tools like Sprout Social, Hootsuite, and HubSpot.
Flexibility
Social media is always changing. New trending hashtags, algorithms, and platform features pop up regularly, so social media managers need to stay flexible and be ready to bring fresh ideas into their work.
Timeliness
News events can make some posts seem out of touch or inappropriate, or they might just take the spotlight away from your post. Keeping up with the news and trending conversations online helps you respond the right way and keep your brand’s voice consistent.
These are the main seven skills which are extremely important to start working as a social media manager. Designing and writing needs to be basic , if performed at an expert level , these skills take a separate role as a Content Writer or Graphic Designers. These titles would not have existed if a Social Media Manager would have done it himself. Therefore, depending upon the quality requirement , you can choose to do these yourself or you can hire someone who is a specialist for these skills.
Let’s understand it – My mom is a great cook, she can probably cook all the dishes , but there are chefs … who are known for perfection !
I hope this made it clear.
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